"People didn't understand. They were thinking it would be dome houses or grass roofs," said Bob Sisum, director of builder programs for LWR Communities.
Risking the chance of confusion and countering it with education, Sisum introduced the idea of green building to attract a niche market and raise the bar in quality building at Lakewood Ranch. The Ranch is now the largest green community in Florida.
The Green Gallery at the Lakewood Ranch Information Center offers an educational and interactive self-guided tour of a green home's features that save money and also look attractive.
The display offers comparisons of different kinds of insulation, flooring and tile made of recycled materials and energy efficient appliances.
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