Wednesday, June 11, 2008

The secret of Obama's success

It is all about giving you the tools, the know?how and the motivation to empower you to go out and get things done. And it's been remarkably successful."

By the time Kansas held its caucuses on Super Tuesday, in early February, the Obama campaign had 18 staffers on the ground and offices across the state, vastly outnumbering the three full-time Clinton operatives. And Mr Obama cleaned up on the day, claiming 23 of the pledged 32 delegates up for grabs.

It was a similar story across America. While the Clinton camp focused on the high-profile big states, the Obama operation eked out delegates wherever it could, sweeping such political "backwaters" as Idaho and minimising its rival's winning margins in the likes of New Jersey and California. They ended with an insurmountable delegate lead based on better organisation, better fundraising, better motivation and better understanding of the rules.


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