That doesn't mean that we're being dishonest or unrealistic, but recognising that yes, the economy is in a downturn but that what we have to do is learn from it and recognise that when you go through difficult times, that you can grow from adversity and we can become more efficient as a result of adversity.
What companies typically do in a recession is cut out unnecessary costs and they become more efficient.
So one of the things that's going to happen is that we are going to become more efficient and more effective and that's something to be pleased about, to be confident about. the concerns is that because of this financial downturn, that ordinary families are going to suffer and of course everybody suffers in a recession, but what we need to do is limit the scope of that recession by not talking ourselves into a worse and worse state.
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